We’ve all been at the grocery store or CVS, staring at the toothpaste until we see the one we like. After grabbing it, we notice a large display to either side selling what appears to be hundreds of gallons of mouthwash. Some of us grab it on instinct and use it regularly, and others pass it by without a second thought. Think about it though, why is this clearly popular product something that so many are willing to walk by? Are the benefits as effective as the colorful labels would lead you to believe? The answer like all things, might not be exactly what you expect!